The trouble is that Gordon Brown and John Prescott have also noticed the trend. They have come up with a cunning new ruse to cash in at the holidaymaker's expense.
The Government is considering a new "bed tax" to be levied on British hotels, hostels, guest houses and even B&Bs. One estimate, based on US experience, is an extra 10 per cent on the cost of a room - which could add £100 a week to the bill for a family holiday.
I am delighted to report that the Conservative Party is totally opposed to this move. This week my colleagues Hugo Swire and Eric Pickles have been touring resorts along the south coast, warning holidaymakers of Labour's plans and handing out free ice lollies to boot.
After Labour's stealth taxes, the overall level of taxation in the UK is at a 25-year high. Families also face sharply increased gas and electricity prices and higher council tax bills. The last thing they need is a crippling new "bed tax".
Shropshire is increasingly dependent on a thriving tourist industry. A new tax - on top of business rates and VAT on hotel bills - would be bad for local businesses and jobs. Messrs Brown and Prescott should abandon this unfair and damaging idea.
